Franchise Opportunity

The RentWise Franchise

At RentWise, we provide local customers with access to a range of home appliances such as washing machines, dryers and dishwashers through affordable rentals.

Over the last 12 years we’ve grown substantially, and in 2023, we decided to rebrand our business under our new name ‘RentWise’.

RentWise uses all of our established operating procedures and replicates our extensive rental service to householders. Our long-term aim is to become the UK’s largest white goods rental company, offering customers the opportunity to rent household appliances for their homes on a weekly, fortnightly, four-weekly or monthly basis.

Now that we’re franchising, we are really keen to talk to people who are looking for an exciting investment opportunity.

How does the service work?

We’ve developed a simple but effective business model that has helped hundreds of families.

We provide rentals to a wide variety of customers, including those who require access to short term appliance rentals.

Our rentals are a combination of new and reconditioned machines, all of which are in excellent condition. To ensure trouble free usage for the customer, all our products include repairs or replacement, which gives customers peace of mind.

Typically, once a rental term ends, customers can return the appliance or get a new replacement. Because we charge rental fees at affordable prices, this can help families maintain their household budgets, whilst having access to important appliances that modern homes simply could not be without.

As a company, we work directly with householders, businesses and landlords for their appliance rentals, which removes the need for any stringent credit hire agreements. This means we can offer our service to a far wider customer base, which at the same time increases the opportunities available to us as a business.

Think of it as a subscription service for household appliances!

What is the market opportunity?

With over 25 million homes in the UK, its estimated that 98% of all households have a requirement for items such as a washing machine.

Every one of these appliances will at some point need repairing or replacing. Most appliances have a relatively short life, leaving owners with repair bills long after they’ve purchased the item.

The cost-of-living crisis is really putting household budgets under pressure, so weekly rental payment plans are a life saver for many families. Put simply, the opportunities that the UK market offers for our services is almost unlimited.

You may also wonder what kinds of customers typically rent appliances.

While we do find typical trends in how customers use our services, we believe our model makes the convenience of renting an appliance an attractive option for any kind of circumstance.

Our franchise prospectus covers the types of customers who will typically use our appliance rental service, so we'd recommend you request a copy to get a better insight into our business model and customers.

*2021 Census Data (ONS)      **Statista Survey on Home Appliances 2018